DN40 Alarm Clock design by Dieter Rams for Braun, 1976.
Working perfectly. Good condition.
Keep the original box.
Measurements: 11x5x11 cm.
Alarm Clock DN40
It is a design by Dieter Rams together with Dietrich Lubs for Braun in 1976. It was manufactured in
three colors, white, red and black, as is the case with our product for sale.
The clock controllers are located on the back and have fluorescent numbers.
Measurements: 11x5x11 cm.
In 1921 the engineer Max Braun (1890-1951) founded the Braun company in Frankfurt am Main. A workshop for the manufacture of small electrical appliances. From the beginning Braun was characterized by its revolutionary ideas, its innovative designs and the use of state-of-the-art technologies. In 1929 they began to manufacture elements for radio and later began to manufacture complete equipment. In 1932 they became the first European company to combine a record player with a radio. During World War II they had to stop production almost completely and their factories were practically destroyed, so the company began a rapid rebuilding process. Max Braun saw potential in the manufacture of kitchen products, and from 1950 they began the manufacture of kitchen appliances such as the Multimix and at the same time the production of the first dry shaver, the S 50.
Max Braun died unexpectedly in 1951 and his sons Artur and Erwin took over the company. Artur engineer and Erwin with business studies led the company to a new direction, towards modernity and expanding the range of items, new photography items and more household appliances.
The competition for Braun at that time was numerous, Erwin Braun decided that they would have to differentiate themselves from other companies with their innovative designs, which is why he surrounded himself with the best industrial designers of the moment such as Wagenfeld, Gugelot and Aicher. From the International Radio Exhibition in Düsseldorf in 1955 With the introduction of the SK 1 compact radio or the TS-G and G-11 radios, his designs were very well received by the public and other designers.
That same year, Dieter Rams came to Braun, first as the architect in charge of redesigning the offices and showrooms, but he quickly got involved in product design. Since then and little by little he would develop a working group to make the iconic designs of the brand that would continue until 1995.
To this day, Braun continues to be one of the most recognized companies in the home appliance sector.
It is a fundamental piece of German product design and functionalist design. He joined the Braun team in 1955 where he developed a large number of articles with the brand he would work on until 1995. Among them is the Braun SK-4 radio-turntable, the DN-40 alarm clock. the ET 22 calculator, the T 2 and T 3 table lighters, the HLD 4 hair dryer among others.
Dieter Rams designs have had a lot of influence on many designers but it has been very important especially in Jonathan Ive's designs for Apple.